Swedish self-driving start-up Einride expands into U.S. market

FILE PHOTO: Swedish start-up Einride driverless electric truck is seen in Jonkoping, Sweden May 15, 2019. REUTERS/Ilze Filks/File Photo

LONDON (Reuters) - Swedish electric self-driving truck start-up Einride said on Wednesday it has launched operations in the U.S. market and signed up GE Appliances, Swedish vegan milk maker and Oatly and tiremaker Bridgestone as customers.

The company has already started operating a fleet of 20 Einride Pods - its electric self-driving truck without a driver cabin - at the Louisville headquarters of GE Appliances, a unit of Chinese home appliance maker Haier, which includes a sprawling manufacturing complex.