As pandemic home life eases, EA should reach into the Metaverse

FILE PHOTO: An Electronic Arts office building is shown in Los Angeles, California, U.S., July 27, 2020. REUTERS/Mike Blake/File Photo GLOBAL BUSINESS WEEK AHEAD

(Reuters) - As millions of gamers peel themselves away from TVs at home, analysts say Electronic Arts Inc should look to build a metaverse around its popular titles that can help the "FIFA 22" creator produce interactive experiences to keep players engaged.

Metaverse, a buzzword in the tech industry after Facebook renamed the company Meta, is a shared virtual world where people in the form of avatars can interact with others, enjoy concerts by Ariana Grande, digitally purchase custom Vans sneakers and snack on Chipotle burritos.