Tinder rolls out in-app currency to encourage real spending

The in-app currency, which will be available later this month, is part of Tinder’s efforts to create a richer experience for people online, moving beyond just its traditional ‘swipe right’ method for finding a romantic partner. — Dreamstime/TNS

Tinder is rolling out a virtual currency to encourage users to spend more time swiping, scrolling and eventually spending real money on the most popular dating app in the US.

Initially available only in Australia, the in-app “coins” can be acquired as users remain active on the platform or keep their profiles up to date. They can also be bought with regular money. The coins can then be used to step up a user’s profile by purchasing Tinder’s perks such as Super Likes or Boosts, which can help increase the chances of finding a good match.