Fireside app launches to help creators host live interactive shows

FILE PHOTO: Mark Cuban, entrepreneur and owner of the Dallas Mavericks, speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 21, 2019. REUTERS/ Mike Blake/File Photo

(Reuters) - Fireside, an app co-founded by entrepreneur Mark Cuban, launched on Tuesday to help podcasters, musicians and other professional content producers create live shows with the ability to interact with the audience.

The app launches at a time when social media giants and other startups are increasingly focusing on live features. For instance, Twitch and Alphabet Inc's YouTube offer live video streaming, while Facebook and Twitter have launched live audio room chats.