Self-driving startup Aurora maps out commercial strategy


A Peterbilt 579 truck equipped with Auroras self-driving system is seen at the companys terminal in Palmer south of Dallas Texas U.S. September 23 2021.  REUTERSTina Bellon

A Peterbilt 579 truck equipped with Aurora's self-driving system is seen at the company's terminal in Palmer, south of Dallas, Texas, U.S. September 23, 2021. REUTERS/Tina Bellon

PALMER, Texas (Reuters) - Self-driving startup Aurora says it has discovered a path to turn costly self-driving vehicles into a profitable business, showcasing its technology to investors this week ahead of a public listing it hopes will provide some $2 billion in additional funding.

The move comes as several autonomous trucking companies prepare to launch driverless routes in the coming years and begin signing up industry partners and customers in an effort to turn long-elusive self-driving into a profitable reality.

Subscribe now and receive free sooka plan for 1 month. T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In