Facebook explains content it demotes in news feed in bid for transparency

FILE PHOTO: Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, U.S., April 30, 2019. REUTERS/Stephen Lam/File Photo

(Reuters) - Facebook Inc on Thursday said it reduces the distribution of certain content including clickbait, posts with "sensationalist" or exaggerated health claims or low-quality videos on its news feed, and outlined its content guidelines as the social media platform faces increased scrutiny over how it displays content to users.

In a blog post, Facebook said it sought to provide clarity on the content it down-ranks in the news feed, which the company said is based in part on feedback from users.