Former F1 driver Rosberg, Agnelli's Exor invest in adopt-a-tree site Treedom

Amina Matobu shows trees that were purchased on Italy's Treedom, an e-commerce platform on which customers pay for having trees planted around the world, that has investors including former Formula 1 champion Nico Rosberg and Agnelli's family holding company Exor, in Bokito, Cameroon, July 21, 2021. RICCARDO GRANDO TREEDOM PRESS OFFICE/Handout via REUTERS

FLORENCE (Reuters) - Former Formula One world champion Nico Rosberg and Agnelli family holding company Exor are among the new investors in Italy's Treedom, an e-commerce platform on which customers pay for having trees planted around the world.

The company, founded in Florence in 2010, will receive 10 million euros ($12 million) of investment to develop its digital platform, launch new planting projects and open subsidiaries in Paris and Amsterdam later this year, it said on Tuesday.