AT&T plans multi-year effort to burnish its brand image

FILE PHOTO: The company logo for AT&T is displayed on a screen on the floor at the New York Stock Exchange (NYSE) in New York, U.S., September 18, 2019. REUTERS/Brendan McDermid/File Photo

(Reuters) - AT&T Inc Chief Executive John Stankey said on Tuesday the U.S. wireless company will pursue a "multi-year effort" to improve its reputation with customers.

Speaking at Goldman Sachs' Communacopia conference, Stankey said he was not satisfied with AT&T's current brand image and added the company is not currently perceived by customers as "being the best in all cases."