AT&T plans multi-year effort to burnish its brand image


FILE PHOTO: The company logo for AT&T is displayed on a screen on the floor at the New York Stock Exchange (NYSE) in New York, U.S., September 18, 2019. REUTERS/Brendan McDermid/File Photo

(Reuters) - AT&T Inc Chief Executive John Stankey said on Tuesday the U.S. wireless company will pursue a "multi-year effort" to improve its reputation with customers.

Speaking at Goldman Sachs' Communacopia conference, Stankey said he was not satisfied with AT&T's current brand image and added the company is not currently perceived by customers as "being the best in all cases."

AT&T has so far achieved $2 billion in "cost efficiencies" out of its goal of $6 billion, which the company is investing back into its business, Stankey said.

(Reporting by Sheila Dang in Dallas; Editing by Sonya Hepinstall)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

   

Next In Tech News

Chip tech firm Arm plans to slash development time for connected devices
German fintech N26 valued at more than $9 billion after fundraising
New York directs two cryptocurrency lending platforms to cease activity
Amazon to hire 150,000 U.S. workers for holiday shopping season
S.Africa's MTN and Vodacom join Telkom in temporary spectrum lawsuit
U.S. TV station operator Sinclair hit by ransomware attack
Explainer-What is the "metaverse"?
Carmakers shift up a gear in race to go electric
Maserati delays Grecale SUV launch due to chip shortage
Five U.S. lawmakers accuse Amazon of possibly lying to Congress following Reuters report

Others Also Read


Vouchers