Verizon sweetens subsidies on iPhones to match competition

FILE PHOTO: A Verizon store in Superior, Colorado, U.S., July 27, 2017. REUTERS/Rick Wilking/File Photo

(Reuters) - Verizon Communications said on Friday it is increasing its subsidies on offer for Apple Inc's newly launched iPhone 13, in a bid to attract more customers to the U.S. carrier's network.

Verizon said it would now offer trade-in subsidies of up to $1000, matching rival AT&T Inc, from $700 previously. The biggest subsidies will be given to customers who turn in the iPhone 11 and iPhone 12 models.