Amazon launches free one-day delivery in Brazil amid fierce competition

FILE PHOTO: FILE PHOTO: Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City, January 29, 2016. REUTERS/Mike Segar/File Photo/File Photo

SAO PAULO (Reuters) - E-commerce giant Amazon.com Inc started to offer its Brazilian Prime subscribers free one-day delivery in 50 cities on Wednesday, amid fierce market competition in Latin America's largest economy.

The move comes as rivals such as MercadoLibre and Magazine Luiza are investing heavily to ramp up delivery speeds and gain clients.