Analysis: India e-commerce rules cast cloud over Amazon, Walmart and local rivals

FILE PHOTO: A worker sorts delivery packages in a van outside an Amazon facility in Ahmedabad, India, March 17, 2021. REUTERS/Amit Dave

NEW DELHI (Reuters) - New Indian e-commerce rules will raise costs for all online retailers but particularly Amazon and Walmart's Flipkart as they may have to review their business structures, senior industry sources told Reuters.

India's Ministry of Consumer Affairs outlined plans on Monday which include limiting "flash sales" by online retailers, reining in a private label push, compelling them to appoint compliance officers and impose a "fall-back liability" if a seller is negligent.