Google pledges to work with UK regulator in plan to remove browser cookies

FILE PHOTO: A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin, August 11, 2015. REUTERS/Pawel Kopczynski/Illustration/File photo

LONDON (Reuters) - Alphabet Inc's Google would not be able to eliminate user-tracking technology that is important to advertisers from its Chrome browser without sign-off from Britain's competition regulator under a proposal released on Friday.

The company said it had welcomed the opportunity to work with the regulator on its initiative to reconcile privacy and competition concerns.