Instagram to integrate Reels into Facebook social network

Instagram’s Reels is the latest example of Facebook copying the ideas of smaller rivals like TikTok and Snap Inc and using the reach of its social network to promote these new services. — AFP

Instagram said it will give a small number of creators in India the option to share their short video clips on Facebook Inc’s main social network.

Facebook, which owns the photo-sharing app, will promote some users’ Instagram Reels, short video clips with augmented-reality effects, in the news feed of the main blue app. Separately, Facebook is also renaming its own short form video product “Reels on Facebook”.