Apple iPhone 12 mini sales slow as smaller smartphones lose appeal - report

FILE PHOTO: Apple's 5G iPhone 12 and iPhone 11 are seen at an Apple Store in Shanghai China October 23, 2020. REUTERS/Aly Song/File Photo

(Reuters) - Apple Inc's iPhone 12 mini U.S. sales were just 5% of overall sales of its new phones during the first half of January, industry data provider Counterpoint said on Tuesday, adding to signs of muted demand for the new smaller version of its flagship device.

Smartphone users have switched to larger devices in recent years as they devour more video content on-the-go and binge on visually rich social media platforms like Facebook, Instagram, Tiktok and Snapchat.