Japan's animators in pencil peril over production halt


Naoya Nagatsuma, 11th-generation owner of Tokyo stationery store Soumaya Genshirou Shouten, holds a Mitsubishi pencil in Tokyo, Japan, February 3, 2021. REUTERS/Chang-Ran Kim REUTERS/Chang-Ran Kim

TOKYO (Reuters) - Japan's animators are losing one of the tools of their trade after Mitsubishi Pencil said this week it would scale back a long-running line of coloured pencils.

Mitsubishi Pencil will reduce its 7700 line of hard coloured pencils to a single red iteration starting in June. The three colours to be cut - orange, yellow-green and pale blue - were saved from a broader cull in 2015 after an outcry from the animation industry.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Exclusive-Google works to erode Nvidia's software advantage with Meta's help
Brazil to get satellite internet from Chinese rival to Starlink in 2026
US gaming platform Roblox pledges changes to get Russian ban lifted
Oracle's $10 billion Michigan data center in limbo after Blue Owl funding talks stall, FT reports
Coursera to buy Udemy, creating $2.5 billion firm to target AI training
Factbox-By the numbers: How the Netflix and Paramount bids for Warner Bros stack up
Warner Bros Discovery board rejects rival bid from Paramount
Analysis-Qatar bets on cheap power to catch up in Gulf AI race
Analysis-Crypto investors show caution, shift to new strategies after crash
OpenAI’s ChatGPT updated to�make images better and faster

Others Also Read