Japan's animators in pencil peril over production halt


Naoya Nagatsuma, 11th-generation owner of Tokyo stationery store Soumaya Genshirou Shouten, holds a Mitsubishi pencil in Tokyo, Japan, February 3, 2021. REUTERS/Chang-Ran Kim REUTERS/Chang-Ran Kim

TOKYO (Reuters) - Japan's animators are losing one of the tools of their trade after Mitsubishi Pencil said this week it would scale back a long-running line of coloured pencils.

Mitsubishi Pencil will reduce its 7700 line of hard coloured pencils to a single red iteration starting in June. The three colours to be cut - orange, yellow-green and pale blue - were saved from a broader cull in 2015 after an outcry from the animation industry.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Musk asks SpaceX IPO banks to buy Grok AI subscriptions, NYT reports
SpaceX delays next Starship test launch by a month, Musk says
Italian court rules Netflix price-hike clauses are void, orders refunds
Trump administration proposes expanding Chinese tech gear crackdown
Moscow shoppers and travellers hit by payment system problem
Streaming channel for pets launched in China
Samsung Elec likely to report stupendous surge in quarterly profit to record level
AI-generated 'Fruit Love Island' takes TikTok by storm
Kremlin's drive for a state-backed messaging app touches a nerve for some
Chromebook remorse: Tech backlash at schools extends beyond phones

Others Also Read