How do I look? SoftBank's Zozo offers tech specs to help buyers get skin tone right

An employee of online fashion retailer Zozo Inc, poses with Zozoglass and its smartphone application, used to measure skin tone for ordering cosmetics online, during a demonstration at the company's office in Tokyo, Japan, January 28, 2021. Picture taken January 28, 2021. REUTERS/Kim Kyung-Hoon

TOKYO (Reuters) - Japanese online fashion retailer Zozo Inc on Friday launched skin tone measuring glasses for ordering cosmetics online, making its latest fashion tech offering as it expands beyond apparel.

"Zozoglass", a pair of spectacles covered with colour swatches and markers, detects skin tone when scanned with a smartphone for tailored cosmetics recommendations on Zozotown, Japan's biggest online fashion site.