FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/Illustration
PALO ALTO (Reuters) - Facebook Inc may face questions about fallout from U.S. election controversies when it posts earnings on Wednesday, but top of mind for investors is a less political matter: the company's heavy bet on e-commerce to drive ad sales.
The world's biggest social media company is poised to reap a windfall from that gambit, analysts say, bolstered by a return in ad growth rates to pre-COVID levels and a holiday shopping boost from its new "social commerce" features.
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