CES 2021: when AI meets the TV set

The Panasonic OLED JZ2000 incorporates artificial intelligence capable of automatically adapting the image quality to the type of content displayed on the screen. — AFP Relaxnews

TVs are the stars of this 2021 edition of CES, an exceptionally 100%-virtual edition due to the Covid-19 pandemic. The big trend this year is artificial intelligence taking a primordial role in the quality of the image. Samsung, Sony, Panasonic – all the sector’s giants are displaying their own more or less “intelligent” innovations.

Sony is making a splash with its new range of TVs equipped with its Cognitive Processor XR chip. With it, Sony promises televisions with cognitive intelligence, i.e., capable of instantly understanding the behaviour of the viewer, where his or her gaze is directed and the resulting image and sound needs. The models equipped with this chip thus anticipate the viewer's gaze according to the type of image displayed, in order to systematically highlight the focal point, the place fixed by the eye.