Why climate science doesn’t go viral on YouTube

After years of being studiously neutral, YouTube is now putting its thumb on the algorithmic scale for science. But because of the way the online video giant works, it hasn’t been noticeable to many people. — Pixabay

Greg Brown and Mitchell Moffit posted a video to YouTube engineered to get your clicks. They gave it an alluring title: “The Biggest Lie About Climate Change.”

What is the lie? What do they think is true? You must click to see. Like much on YouTube, clips about climate science tends to circulate more when framed this way. “It works,” says Brown. “Outside of that, we’ve had a hard time grasping people’s eyes.”