Google Search becomes more intuitive with contextualised results based on previous queries

Google continues to improve its search engine. — AFP Relaxnews

Google has announced new features for its search engine. Upcoming queries will be linked to one another, in order to offer contextualised results when several successive searches follow the same theme, just like in a conversation.

In the past, searches were largely independent, as any particular query would not have an impact on how Google displayed results for queries that followed. But this is about to change thanks to new language understanding capabilities and algorithms developed by Google.

To showcase this evolution, the Mountain View firm gave the example of Thanksgiving. After a first query regarding this holiday, the search engine will automatically link the following queries to the same event. Therefore, if you type “carving”, Google will automatically link it to “turkey carving”, relating to the traditional Thanksgiving dish, in the search bar. In the same manner, typing “turkey” in the search bar after at least one query regarding Thanksgiving will link to recipes of the traditional holiday dish.

The latest update will also bring up “more relevant questions” under the “People also ask” list. Google presents another example on its blog: “Prior to introducing these features, if you had searched for ‘how to make a napkin fan’, Google might have helped you discover additional information by showing you similar questions such as “How do you make a cone napkin?” With contextual learning, Google can source even more relevant questions in the “People also ask” section, like “How do you make a turkey out of a cloth napkin?” – AFP Relaxnews