The US government is likely to face challenges proving monopoly allegations against the tech firm which grew into one of the world’s most successful companies by leveraging its powerful search engine for a network of services such as maps, email, shopping and travel that feed its data-driven digital advertising. — Bloomberg
WASHINGTON: Google’s long-running business model based on free services and advertising will be put to the test in the landmark antitrust lawsuit filed this week by the US Justice Department.
But the government is likely to face challenges proving monopoly allegations against the tech firm which grew into one of the world’s most successful companies by leveraging its powerful search engine for a network of services such as maps, email, shopping and travel that feed its data-driven digital advertising.
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