Microsoft takes swipe at Apple in adopting app store 'fairness' principles

Microsoft joined the chorus of critics of Apple's App Store policies. — Drew Angerer/GETTY IMAGES NORTH AMERICA/AFP

LOS ANGELES: Microsoft joined the chorus of critics of Apple's App Store policies, with the software giant announcing that it was adopting 10 principles "to promote choice, ensure fairness and promote innovation" in its own digital storefront for Windows.

Microsoft said the principles, which will apply to the Microsoft Store in Windows 10, build on "the ideas and work" of the Coalition for App Fairness, the organisation launched last month by companies that have had longstanding beefs with Apple's App Store including Spotify, Epic Games, Match Group, Deezer and Tile.