Forget credit cards – now you can pay with your face. Creepy or cool?

No wallet, no cards, no phone: A series of west-coast US restaurants have rolled out a new technology allowing customers to pay contactlessly with nothing more than their face. — Patrick Pleul/dpa

A new way to pay has arrived in Los Angeles: your face.

As so-called contactless payments rise in popularity during the pandemic, a Pasadena company called PopID is rolling out the United States' first payment system based on facial recognition at a smattering of restaurants near its headquarters, including mom-and-pop operations such as Daddy's Chicken Shack and regional chains such as Lemonade.