Eating shows originated from South Korea before gaining popularity globally via videos featuring broadcasters consuming a large quantity of food. In a Weibo poll, more than 50% of roughly 155,000 respondents said that while they enjoyed watching eating shows they would say ‘no’ to food waste. — SCMP
Popular Chinese video platforms are taking steps to regulate online eating shows after they were criticised by state media following an earlier call by China’s President Xi Jinping to end food waste.
Now if users search certain keywords such as “eating show” or “competitive eaters” on short video platforms Douyin and Kuaishou, a cautionary message pops up above the search results
