ByteDance, the Chinese owner of short video hit TikTok, is preparing to escalate its legal and public relations battle against US President Donald Trump’s executive order to ban the app in the United States unless it is sold, according to two people familiar with the situation.
Meanwhile, ongoing talks with potential suitor Microsoft, as well as reported preliminary talks with social media giant Twitter, are unlikely to end in a deal, said one of the people who has been briefed on the talks but who declined to be named as the information is not public.