Through the looking glass: South Korean ‘augmented reality’ mirror allows touchless cosmetics shopping

A woman shops using AR make up at a cosmetic shop in a department store in Seoul, South Korea. — Reuters

SEOUL: An augmented reality (AR) mirror at the new Seoul flagship boutique of cosmetics powerhouse Amorepacific makes easy work of seeing if that scarlet shade of lipstick or long-lash mascara suits you – even if you’re wearing a face mask.

The mirror takes a photograph of the customer’s face and analyses it, recommending products based on skin texture, and addressing any blemishes, wrinkles or dark circles. Customers can then see a computer-generated image of what they would look like wearing a wide range of foundations, blush, eye products and lipsticks.