Facebook buys GIF website Giphy to integrate with Instagram

Giphy will become part of Instagram, the photo-sharing site owned by Facebook. Its GIF library, which can integrate with other apps, will be further integrated into Instagram and other Facebook-owned apps, the companies said. — Reuters

Facebook Inc is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app, Facebook said in a blog post on Friday.

The cost, which Facebook and Giphy declined to disclose, was placed at around US$400mil (RM1.74bil) by news website Axios.