Gamification isn’t bad – it’s just that it’s very easy to create systems that motivate people to do the wrong things. — 123rf.com
Earlier this year, McDonald’s UK offered Pokemon toys for its Happy Meals. When the staff called out my order number, I waded past a sea of tiny children and exclaimed, “That’s for me!”.
The staff working the counter looked at the 30-something-year-old man wearing a business suit, then down at the children’s meal with a plastic toy, then back at me.
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