Facebook quietly launches a Pinterest-like competitor for hobbyists


To compete with Pinterest, Facebook has launched Hobbi, an application designed to help users document progress made on their hobbies. — AFP Relaxnews

Late last week, The Information reported that a team of Facebook developers creating experimental new apps, products, and experiences launched a Pinterest competitor called Hobbi, an application designed to help users "capture and organize [their] creative process".

A few days ago, Facebook's NPE (New Product Experimentation) team quietly launched a mobile app called Hobbi that looks and sounds suspiciously similar to Pinterest.

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