Will a Swedish startup’s US$90 accessory to keep US$249 AirPods safe find any takers in China?

Straps to hold the wireless earbuds ‘felt like a very obvious idea’, co-founder says. Swedish startup Tapper’s straps and chains cost as much as 625 yuan (US$90). — SCMP

A fashion accessory has come to the rescue of AirPods owners in China who fear losing their expensive wireless devices.

Tapper, a Swedish startup, plans to sell smart looking leather straps and chains to hold the AirPods and AirPods Pro in China as early as April, according to co-founder Robin Westlund. It will initially be available at the upmarket Chinese retail chain SKP’s outlets in Beijing and the northwestern city of Xian before the brand potentially rolls out e-commerce sales.