McMurtrie's theory is that male skin creams and hair and beard care products are flying off the shelves in part because men want to appear more attractive in their dating profile pictures. — Dreamstime/TNS
NEW YORK: Online dating is not only transforming the way people hook up, it is changing the way single people spend their money and shaping the nature of household spending, according to one investor taking an interest in the emerging sector.
"It's driving pretty much everything, if you think about all the things people spend money on around finding a romantic partner, courting them, getting married, having kids," said Daniel McMurtrie, the young co-founder and CEO of Tyro Capital Management, a New York hedge fund.
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