Want to get rich on Douyin, the Chinese TikTok? No need to be too original

Douyin is the hottest short video app in China, and its massive popularity has translated to advertising income for some of its users. The Post’s Tracy Qu attended a two-day workshop that promised to teach participants how to get rich by posting videos. — SCMP

Can virality be taught?

The more than 20 people gathered in a room in Shenzhen one recent weekend certainly think so. Some have forked out as much as 9,800 yuan (RM5,772) for a weekend crash course on how to create short, funny videos that will get lots of views on Douyin, ByteDance’s Chinese version of its short-video app TikTok. Lots of clicks lead to potential advertising endorsements, or so the equation goes.