Douyin is the hottest short video app in China, and its massive popularity has translated to advertising income for some of its users. The Post’s Tracy Qu attended a two-day workshop that promised to teach participants how to get rich by posting videos. — SCMP
Can virality be taught?
The more than 20 people gathered in a room in Shenzhen one recent weekend certainly think so. Some have forked out as much as 9,800 yuan (RM5,772) for a weekend crash course on how to create short, funny videos that will get lots of views on Douyin, ByteDance’s Chinese version of its short-video app TikTok. Lots of clicks lead to potential advertising endorsements, or so the equation goes.
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