Skincare giant Beiersdorf teams up with Insilico Medicine

Small tins of Nivea's famous cold cream on display in a Nivea shop in Berlin. — AFP Relaxnews

Skincare giant Beiersdorf is doubling down on artificial intelligence (AI).

The German-based company, which owns the brands Nivea, Eucerin and La Prairie, has partnered with the AI business Insilico Medicine – which develops end-to-end drug discovery pipelines – to carry out computer-simulated skin research. The duo will explore "novel, safe bioactive ingredients", with Beiersdorf aiming to use the findings as a basis for eventual skincare product development.