FILE - In this July 17, 2018, file photo Amazon Prime packages sit in an UPS delivery truck before being unloaded in Miami. Amazon’s “Prime Day” is back. The made-up holiday, first launched in 2015, has become one of Amazon’s busiest shopping days, offering discounts on gadgets, TVs and other goods. (AP Photo/Lynne Sladky, File)
WASHINGTON: It started as a simple sales promotion, but Amazon’s Prime Day has now morphed into a major phenomenon joined by scores of retailers jockeying with the US colossus for a bigger slice of the e-commerce pie.
Amazon’s Prime Day, now in 17 countries, will be held over July 15 and 16, highlighted by a pre-recorded Taylor Swift video concert and promotions across a range of products and services from the e-commerce leader.
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