Cloud computing may put Big Tech ahead in future of videogames: Citi


  • TECH
  • Wednesday, 12 Jun 2019

A man plays 'Pokemon Sword & Shield' on Nintendo Switch at the 2019 Electronic Entertainment Expo, also known as E3, opening in Los Angeles, California on June 11, 2019. - Gaming fans and developers gather, connecting thousands of the brightest, best and most innovative in the interactive entertainment industry and a chance for many to preview new games. (Photo by Frederic J. BROWN / AFP)

NEW YORK: Cloud-based gaming could allow Big Tech – particularly Amazon.com Inc, Microsoft Corp and Alphabet Inc's Google – to pull revenue away from traditional videogame publishers in the coming years, Citi analysts said in a research note on June 11.

More and more gamers are preferring to rent hardware instead of buy it, to play games for free, to watch others play as a spectator sport and to play across different devices – all of which is on the horizon with cloud-based gaming.

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