Jeff and Jennifer Salvage were the kind of customers whom companies dream about: early adopters who bragged about buying a new product.
As "fairly extreme environmentalists", the Salvages bought the Tesla Model S in 2013, just months after it hit the market. Jeff, a Drexel University computer science professor, blogged about ditching gas and driving the "fabulous" electric vehicle. The California car company was even named after Jeff’s favourite scientist, Nikola Tesla.
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