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Facebook acquires visual shopping startup to bolster AI work


Facebook could use the underlying AI technology and GrokStyle’s employees to bolster its own efforts in the AI field. — AFP

Facebook could use the underlying AI technology and GrokStyle’s employees to bolster its own efforts in the AI field. — AFP

Facebook Inc said it acquired visual shopping and artificial intelligence startup GrokStyle Inc in a move to bolster the social-media company’s own AI work. 

GrokStyle’s technology, which was integrated into Ikea’s mobile app, was simple in practice. A user takes a picture of a piece of furniture and the technology would match it to similar products that could be purchased online. On its website, GrokStyle said it is “winding down” its business, but that it is “moving on as a team” along with its technology. The company didn’t disclose it’s joining Facebook. 

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