man checks his smartphone whilst standing amongst illuminated screens bearing the Spotify Technology SA logo in this arranged photograph in London, U.K., on Tuesday, June 26, 2018. Spotify Technology SA hired Dawn Ostroff as its chief content officer, tapping a Conde Nast entertainment executive to oversee music, audio and video partnerships. Photographer: Chris Ratcliffe/Bloomberg
With the year coming to an end, Spotify is giving users a chance to look back at their year in music with the return of its Wrapped mini-site.
"Back by popular demand, Wrapped allows you to rediscover and share the music and podcasts that formed your personal soundtrack in 2018. Enter the site to enjoy a customised, interactive experience based on the music you’ve listened to this year," says Spotify.
The Wrapped site offers various insights including the first song played and the first new band discovered in the year, plus users' most played singers, songs and genres.
It also creates two playlists based on the user's top 100 songs and a "taste breakers" playlist, made up of songs from genres and artistes that they would not usually listen to, to broaden users' horizons. These playlists automatically appear in the Spotify app.
Spotify says Premium users will be able to dig deeper into their data and be given access to additional insights about their year in listening.
For those wondering about their hipster cred, Spotify can calculate how mainstream their music is by comparing listening habits against the average Spotify listener.
While all users will be able to share their summary card over social media, some Premium users will also be prompted to share their card on billboards in iconic locations around the world including New York City's Times Square and London’s Piccadilly Circus.
Apple Music users can also see their year in music, though they will have to use an external tool to generate the report.
9to5Mac reported that Australian developer Pat Murray's Apple Music Analyser is able to work by analysing users' data which can be downloaded through Apple’s Data and Privacy portal.
It notes that users are able to obtain this data now, following the European Union's General Data Protection Regulation (GDPR) which makes it mandatory for companies to do so.
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