Google has been testing programmatic ad technology for billboards since at least 2015.
Google may be about to pair all that data it has on users' web browsing with the ads displayed on public billboards. Creepy? Maybe. Inevitable? Almost certainly.
The Alphabet Inc unit is in talks in Germany about pushing into out-of-home advertising " billboards in stations, shopping centers and shop windows" according to WirtschaftsWoche. The move would be a precursor to similar expansion in the United States and the UK, the magazine said.
Already a subscriber? Log in.
Save 30% for ads-free and full access now!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
