When singles mingle, cash registers jingle

  • TECH
  • Monday, 02 Jul 2018

Dating apps rely on advanced technologies like big data and cloud computing to analyse behaviour of their millions of users.

Some 200 million Chinese, or 14% of China's population, equivalent to the entire nation of Brazil, are single, and, well, ready to mingle, representing a huge market for certain products and services such as online dating apps and matchmaking bureaus.

Call it the Singles Economy, if you will. Such a term would not be a misnomer – the market's estimated size is 4bil yuan (RM2.4bil) already, encompassing not just dating apps but matchmakers, wedding services, singles-oriented fashion, jewellery, gifts, love toys, so on, according to industry insiders.

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