Human-sounding Google Assistant sparks ethics questions


  • TECH
  • Thursday, 10 May 2018

Sundar Pichai, chief executive officer of Google Inc., speaks during the Google I/O Developers Conference in Mountain View, California, U.S., on Tuesday, May 8, 2018. Each year, Google uses the start of its annual conference to set a narrative about how developers and the public should view the company. This time, the message was clear: Google is about technology for good. Photographer: David Paul Morris/Bloomberg

SAN FRANCISCO: The new Google digital assistant converses so naturally it may seem like a real person. 

The unveiling of the natural-sounding robo-assistant by the tech giant this week wowed some observers, but left others fretting over the ethics of how the human-seeming software might be used. 

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