Electronic Arts Tiburon in Maitland, on Thursday, June 4, 2015. (Ricardo Ramirez Buxeda/Orlando Sentinel/TNS)
ORLANDO, Florida: Electronic Arts' competitive gaming efforts will soon take aim at non-sports titles.
The videogame giant expects to use existing eSports entries like its soccer title FIFA and the Madden franchise as a road map, company leaders said this week.
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