An avatar is displayed in an arranged photograph of the Honour of Kings mobile game, developed by Tencent Holdings Ltd., in Hong Kong, China, on Friday, Aug. 18, 2017. The mobile smash, where professional doppelgangers get paid to help newbies climb both social and gaming ladders, is expected to generate as much as $3 billion in revenue this year. Photographer: Justin Chin/Bloomberg
Tencent Holdings Ltd’s rise into a US$500bil (RM2.05tril) company was fuelled by a culture of internal competition, where teams raced against each other to make ideas work. To become an advertising powerhouse like Facebook Inc, the internal barriers are starting to come down.
The seven main business units of China’s largest company are working to synchronize data and study a billion plus users to deliver precision and predictive ads, according to Lau Seng Yee, the executive tasked with leading the charge. That’s counter-intuitive for a company where ideas are generated from the bottom up, and divisions spanning games and video streaming to finance are encouraged to jockey against each other.
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