A 3D printed Android mascot Bugdroid is seen in front of a Google logo in this illustration taken July 9, 2017. Picture taken July 9, 2017. REUTERS/Dado Ruvic/Illustration
Google will create a standalone unit for its shopping service and require it to bid against rivals for ads shown on the top of its search page, in an effort to satisfy European Union concerns over the display of product results, three people familiar with the investigation said.
Google faces a Sept 28 deadline to comply with an EU antitrust order for it to give equal treatment in how the search engine shows competitors’ comparison-shopping sites, according to the people, who asked not to be named as the negotiations are private. While the shopping service will remain part of Google, it will operate separately and use its own revenues to bid for ads.
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