Target challenges Amazon, enters grocery delivery with Instacart

Clash of the titans: Target is taking on Amazon with a pilot programme in its hometown of Minneapolis that will allow select customers to order online for food, pet products and baby items and have them delivered to their homes.

CHICAGO: Target Corp said it has partnered with Instacart Inc to deliver groceries for as little as US$3.99 (RM16) per order, as it overhauls its food business and competes with Amazon.com Inc's grocery delivery service. 

The discount retailer will launch a pilot to test the offering in its hometown of Minneapolis and customers in some areas will be able to order online for food, pet products and baby items from two Target stores and have them delivered to their homes.