Swiss makers quietly gear up with smartwatches of their own


  • TECH
  • Thursday, 12 Mar 2015

RUNNING SCARED: The threat that Apple will cannibalise existing watch demand is most acute for Swatch, analysts say, because it has the highest proportion of products selling for a few hundred dollars.

LONDON/FRANKFURT: To observers of the secretive Swiss watch industry, its quiet, seemingly passive response to Apple Inc's plan to attack their centuries-old business could be mistaken for submission before an overwhelming adversary. 

But luxury and fashion groups Richemont, LVMH, Swatch Group and Guess Inc have been busy in the past year tinkering with smartwatches of their own, while aiming to preserve their products' more timeless appeal. 

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Japan to levy big fines with new app rules
Inside Big Tech’s underground race to buy AI training data
Facebook scams demand stricter online rules, Japan lawmaker says
A Chinese firm is America’s favourite drone maker – except in Washington
Alphabet, Microsoft shares jump as investors cheer AI investment
Snap shares jump nearly 30% after Q1 beat
Rescue pup to meme star: The real-life ‘Dogecoin’ dog
Elon Musk is once again richer than Mark Zuckerberg as fortunes reverse
GPS bracelet places 18-year-old at the scene of 11 different break-ins, US cops say
Cat hides in Amazon return package – then ends up in California 700 miles from home

Others Also Read