DUDE-FRIENDLY: Pinterest is making itself more attractive to men and to advertisers.
It may seem like a small tweak, but allowing users to filter search results by gender could have a big effect on Pinterest's growing male user base and is a clear sign of things to come.
To some, it will always be inextricably linked to recipe sharing, interior design ideas and wedding planning tips, but be that as it may, Pinterest is starting to prove a hit with men in the US and beyond, a state of affairs that the site really wants to build on.
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