Amazon's smartphone fails to kindle a "Fire" among reviewers


  • TECH
  • Friday, 25 Jul 2014

Amazon.com Inc's new "Fire" smartphone features "gimmicks" — such as 3D effects and object scanner — that may not be enough to entice users away from similarly priced Apple Inc iPhones and Samsung's Galaxy S5, reviewers said. 

Among the features of its first smartphone, Amazon has introduced "Dynamic Perspective", four cameras that track a user's face and simulate a 3D effect on the screen. 

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