Brazil 'finfluencers' bring finance to the favelas

Duarte, 28, who has more than a million followers on social media, is one of the 'finfluencers' – financial influencers – who have gone viral in Brazil, bringing financial education to the masses in a country known for its gaping inequalities. — AFP

SAO PAULO: With his tattooed arms, drop-fade haircut and baby-face looks, Murilo Duarte doesn't look like a typical financial adviser as he dishes out investment tips on social media from the Sao Paulo favela where he grew up.

Duarte, 28, who has more than a million followers on social media, is one of the "finfluencers" – financial influencers – who have gone viral in Brazil, bringing financial education to the masses in a country known for its gaping inequalities.