Panasonic unveils innovative inverter air conditioners


Panasonic Air-Conditioning Malaysia chief operating officer Dai Nishi (left) and APAC marketing centre director Masahiko Miyoshi launched their new inverter air-conditioner series at the event held at Boathouse by The Lake in Ampang Jaya.

Inverter air conditioners are transforming how we experience indoor cooling, bringing unparalleled energy efficiency and comfort to homes.

By adjusting the compressor speed to match cooling needs, they ensure a stable room temperature, reduced energy consumption, and lower electricity bills.

This advanced technology also promotes quieter operation and a longer lifespan for the unit, making it an ideal choice for eco-conscious consumers.

Panasonic launches four new inverter air conditioner series - X-Deluxe Inverter Series, Smart Inverter Series, Standard Inverter Series and Eco Inverter Series.

“The launch is an important move for Panasonic as we aim to resolve society’s issues, helping to create healthy, comfortable lives and societies, and achieve a sustainable world by integrating and further advancing our air quality and air-conditioning technologies,” said Panasonic Air-Conditioning Malaysia chief operating officer Dai Nishi during his welcome speech at the launch event held at Boathouse by The Lake in Ampang Jaya.

“Air conditioners are a necessity, rather than a luxury for Malaysia, and for good reason. Air conditioners provide relief from the heat, making indoor spaces much more comfortable for work, leisure, and rest.”

Dai said that “We are also cognisant of the increasing awareness about the environmental impact of excessive air conditioner usage, with efforts to promote energy-efficient systems. Balancing the need for comfort with sustainability and cost savings is becoming more important in Malaysian society,” he said.

(From left) Panasonic Air-Conditioning Malaysia chief sales and marketing officer Stephen Eric Khan, Miyoshi, Dai and its consumer product sales director Liew Choon Wah at the launch event in Ampang Jaya.(From left) Panasonic Air-Conditioning Malaysia chief sales and marketing officer Stephen Eric Khan, Miyoshi, Dai and its consumer product sales director Liew Choon Wah at the launch event in Ampang Jaya.

Panasonic also recognises that modern households are prioritising the concerns on indoor air quality, escalating energy and the significance of creating a favourable living environment for families.

“Our new air conditioning series embraces the tagline "Beyond The Cool", which demonstrates our passion in building high-quality air conditioning solutions.

“We go above and beyond conventional cooling, but also keeping sustainability and healthier spaces in mind through innovating new and environmentally friendly technologies to continue elevating our customers’ living or working experience.”

Speaking to The Star later, Dai said that they are introducing 23 models in four inverter categories for the Malaysian market.

“With these new enhanced models, we expect double-digit in our sales this year,” he shared.

He said that the consumers are shifting to using the inverter air-conditioner series to save energy consumption due to increasing costs.

Dai expressed confidence that Malaysians would welcome their new product lineup because of its advanced technology, affordability and high quality.

“For instance, our nanoe X technology continues to improve rapidly while our Eco model encourages consumers to shift easily to the inverter model,” he explained.

Panasonic’s latest air conditioners cater to a diverse range of individuals who prioritise comfort, reliability, and sustainability in their homes.

Whether it’s busy entrepreneurs striving to create a nurturing environment for their families or an achiever seeking to provide the utmost quality of life, Panasonic air conditioners are designed to meet their needs.

With features like nanoe X technology for fresher indoor air, energy-efficient inverter technology, and intuitive AI Eco mode, Panasonic air conditioners appeal to anyone who values superior performance and convenience in their cooling solutions.

Advanced features and innovations

> nanoe X technology: Panasonic’s latest air conditioners are equipped with the latest nanoe X technology, offering enhanced deodorisation and pollen inhibition capabilities for a fresher and cleaner indoor environment.

> Inverter technology: Panasonic's inverter technology ensures precise temperature control for consistent cooling comfort, while offering up to 59% in energy savings.

> AI Eco: With AI Eco mode, the air conditioners intelligently adjust energy usage based on real-time temperature variations, maximising energy savings by up to 20%.

> Aerowings: The aerowings feature concentrates cool air for faster and more even cooling distribution, enhancing comfort.

> Comfort Cloud App: The Comfort Cloud app allows users to connect and control multiple air

conditioners from anywhere, anytime, providing convenience and peace of mind.

Meanwhile, a panel session was moderated by Panasonic Malaysia Sdn Bhd marketing communication department head Stella Lim.

Panellist Panasonic Air-Conditioning Malaysia chief sales and marketing officer Stephen Eric Khan said that Panasonic holds a 22% market share in Malaysia for residential air-conditioning (room), based on findings of the research company GFK, for the period between March last year until March this year.

“We will continue to create a better experience for our consumers, and improve our products for their wellbeing.”

Regarding their product strategy for this year, fellow panellist, Dai said that they want to focus on educating the end users on monetary savings and comfortable living by using their inverter air-conditioners. “We want to contribute to Malaysia for a sustainable lifestyle.”

Fellow panellist, Panasonic marketing manager of B2C Brian Hew shared that consumers prioritise indoor air quality, convenience, connectivity, affordability and energy efficiency when selecting air conditioners.

New Panasonic inverter air conditioner series

Introducing the smart cooling X-Deluxe Inverter Series (KU)

The KU Series redefines home comfort with its innovative features and cutting-edge technology. With built-in WiFi and a 5-star energy rating, this series offers exceptional connectivity and energy efficiency.

Ideal for tech-savvy homeowners and environmentally-conscious consumers alike, the KU series strikes the perfect balance between performance and sustainability, ensuring a cool and comfortable living space while reducing energy costs.

Experience superior comfort with the X-Deluxe Inverter Series (RU)

Available exclusively at chain stores, the X-Deluxe Inverter Series (RU) combines advanced technology with a sleek design to deliver outstanding cooling performance.

Featuring nanoe X technology and AI Eco mode, this series is engineered for optimal comfort and energy savings.

Prioritising quality and reliability, the X-Deluxe Inverter Series (RU) is the perfect choice for discerning consumers who expect the best for their homes.

Uplift your space with the Smart Inverter Series (LU)

Designed exclusively for e-commerce and project applications, the Smart Inverter Series (LU) provides reliable cooling solutions for various settings.

Equipped with essential features like Inverter technology and AI Eco mode, this series ensures consistent comfort and maximises energy efficiency.

Whether for commercial spaces or residential projects, the Smart Inverter Series (LU) delivers trusted performance.

Affordable efficiency with the Standard Inverter Series (PU)

The Standard Inverter Series (PU) offers cost-effective cooling solutions without sacrificing performance.

With optional WiFi connectivity and a 5-star energy rating, this series delivers efficient cooling for budget-conscious consumers.

Suitable for small apartments or larger homes, the Standard Inverter Series (PU) ensures reliable performance at an accessible price point.

Accessible cooling comfort with the Eco Inverter Series (YU)

Perfect for budget-conscious consumers, the Eco Inverter Series (YU) provides dependable cooling performance at an affordable price.

Featuring optional WiFi connectivity and a 3-star energy rating, this series offers essential features for comfortable living without breaking the bank.

Suitable for bedrooms, living rooms, or office spaces, the Eco Inverter Series (YU) ensures cooling comfort for all.

Panasonic is running the “On Lah Jimat & Selamat, Bila-Bila Masa” campaign for their latest air-conditioning solutions to educate consumers on the benefits of inverter technology, promoting energy efficiency and savings.

Panasonic air conditioners will be available starting at RM1,684. Visit your nearest Panasonic authorised dealers or check out the official website, Facebook or Instagram to learn more about the products.

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